Discussions

I had a similar issue with a side project last year, and it turned out I was just overwhelming people the second they opened the app. If there are too many buttons or if the layout feels "heavy," people just lose patience because they usually check their phones in short bursts. I found a really helpful perspective on this over at https://www.figbat.com/blog/why-mobile-entertainment-platforms-keep/ which talks about how mobile users crave a sense of calm and easy navigation rather than a screen full of noise. Once I trimmed down the UI and made the path to the main feature more obvious, my retention numbers actually started to climb.